Industry news

Enterprise needs rational view of the development of pure water equipment market

Date：2015-03-10

      The industry said that the rapid warming water purification equipment, pure water equipment production rate of 45% per year growth, China's purified water equipment industry has entered a period of rapid development of the golden era. Pure water equipment in the next 5 years or will form a market size of nearly 400 billion yuan。

      2020 the size of China's pure water equipment will exceed 100 billion yuan It is expected that in 2014 the retail volume of pure water equipment will reach 5 million 580 thousand units, an increase of 55%, the market size will reach 13 billion 600 million yuan, an increase of is expected to reach China has a low amount of related equipment, the future development of a huge space. In our country at present pure water equipment market popularity rate is only 3%, some of the serious pollution of the water area even less than 1%. The level of urban Shanghai, Beijing, Guangzhou, the popularity of rate also only 15%. From the point of view of other countries the penetration rate, pure water equipment in the Middle East reached 90%, the popularity of Europe and the United States, Japan and other countries rate up to 75%.

      With the improvement of the level of residents' consumption and the rapid increase of the demand for environmental appliances, domestic market demand began to break out. Data show that in 2012 the scale of pure water equipment 5 billion 300 million, an increase of 60.1%, in 2013 the scale expanded to 9 billion 500 million, an increase of 79.5%. It is predicted that the average annual compound growth rate of 45% in the next 6 years, the size of the water equipment in China in 2020 will exceed 100 billion yuan, reaching 128 billion yuan. Pure water equipment ranked: foreign brands of domestic brands counterattack weakness

      2014 new water equipment ranking to Quan Lu, the United States, net of the spring as the representative of the domestic brands ranked champion, second place, third; it is understood that in 2013, expansion of production capacity by Lu Quan construction of water in Southern China's largest industrial park, to become the industry's first furniture producing an annual output of five million units of finished machine of domestic brands; the United States is through the acquisition of Korea green company, water purification industry development big, it is also beautiful to win more development opportunities, laid the first cross industry brand reputation; compared with the first two, net of the spring is mainly due to the national policy and cooperation with well-known enterprises, has become the construction of new rural areas in Tianjin to develop healthy products, on the other hand reached a strategic partnership with China Vanke, win provide water services and guidance services for the national Vanke three hundred and thirty thousand users. Overall, the success of the three major brands rise, a new record of national brands across the board to beat foreign brands.

      The top five of the five brand market share has exceeded forty percent;

      Before the rise of domestic brands is no, domestic brands only in the second and third tier cities and vast rural market has a certain advantage, first tier cities and the high-end market has been to 3m, Everpure, Dalton for representatives of foreign brands have long dominated. But since 2013. Quan Lu, beautiful, pure spring brand strong rise, domestic brands of pure water equipment fast tracking, intelligent of foreign brands of the impact of the original pure water equipment market pattern, 3M, Everpure, Dalton forced to cut prices to deal with the domestic brand market shock waves. Industry to see the development prospects of pure water equipment

      Insiders, due to the low access threshold of pure water equipment industry, high technology content, high value-added, high reliability of water companies are not many. Lack of standards is a major cause of the water market chaos. Reporters learned that the current pure water equipment products only electrical safety standards for the use of national standards, product performance and the replacement of the filter, such as the requirements of the standard does not have specific standards. If things go on like this, there will be bad money drives out good money phenomenon, will ultimately affect the healthy development of the whole industry.